The Australian energy drink brand strategically introduced its products in Toronto from mid-November to early December, marking a significant milestone in its Canadian expansion before venturing into the international market.

The Toronto launch event, hosted at Union Station, featured an innovative sound shower activation. Pedestrians were encouraged to engage with each sound shower, representing one of the three energy drink variations.

I developed the initial wireframes and protoypes of the user interface (UI) for the iPad digital experience. This interface facilitated interaction between staff and guests through quiz questions, contributing to a comprehensive understanding of the product both prior to and following the sound shower encounter.